Why I Don’t Follow This Popular Coaching Advice—And You Shouldn’t Either

In this refreshingly candid episode of Thriving Therapist Talk, Nadene Van Der Linden challenges a popular piece of marketing advice often given to therapists: “Follow everyone in your niche and model your content after theirs.” Nadene passionately explains why she avoids this strategy—and why you might want to as well.Rather than absorbing and reacting to others’ content, Nadene advocates for cultivating your own authentic voice. She emphasizes that therapists already know their ideal clients’ pain points and desires, and that originality comes not from inventing new problems to solve, but from expressing familiar ones in a way that’s uniquely yours.Whether you're just starting out or refining your brand, this episode is a powerful reminder that your originality is your greatest asset. Nadene’s advice? Unfollow the crowd—and let your voice lead.Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here