Why I Don't Like Sales Lead Generation Programs...Sales Leads Do Not Help People Learn How to Sell

What I’m getting it, as I said earlier, is selling is an entrepreneurial activity to escape the need to be heavily dependent on external inputs to be successful. Buying leads is a major external input that removes the entrepreneurial component from being in business for yourself. Finding the customer or client IS THE entrepreneurial component. Just look at the many motivational speakers, sales gurus, empowerment clichés, and self help books. There would be no need for personal development if salespeople could be successful just buying leads. The old saying: “if it’s too good to be true, it’s probably not true” applies here.