Why I Don't Trust Amazon Reviews (Episode 077 - The Marketing Gateway Podcast)

Have you ever noticed a product that has pretty good reviews, but when you get it, it end up not working out? Let's talk about why that may happen in today's episode!This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/Sources:https://www.linkedin.com/pulse/amazon-vine-reviews-2025-high-stakes-gamble-most-sellers-steven-pope-lar2c/ https://www.nber.org/papers/w34161 https://www.anderson.ucla.edu/sites/default/files/document/2025-08/The%20Market%20for%20Fake%20Reviews.pdf https://www.forbes.com/sites/shephyken/2025/01/26/the-dark-side-of-five-star-reviews-why-customers-dont-trust-perfect-ratings/ Example Reddit Thread: https://www.reddit.com/r/AmazonVine/comments/14xdvq0/are_reviews_really_honest/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.