Why “I’ll Just Do It Myself” Is Costing Your Travel Business with Adrienne Farrow | EP 148

If the idea of SOPs makes you want to shut your laptop and walk away, this episode is for you. In this conversation, Glenda sits down with systems and Google tools expert Adrienne Farrow to break down what SOPs actually are, why they matter for travel advisors, and how to create them without overcomplicating your business. They talk candidly about ADHD brains, delegation resistance, and the hidden cost of “it’s just easier to do it myself.” This episode shows you how to start documenting what you already do, use simple screen recordings instead of long documents, and build systems that support delegation, consistency, and growth without killing your creativity. If you want a business that does not fall apart when you step away, this is where it starts. Connect with Adrienne:  https://www.adriennefarrow.com/  SOP Workshop with Adrienne , Special coupon at checkout! https://store.adriennefarrow.com/products/systematize-with-sops-workshop?variant=46070315581618  Check out our Educational & Coaching Programs: Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel