Why I'm 100% Bought Into Urban MVMNT Way of Doing Business

from WTF Gym Talk · host Stuart Brauer

As many of you know, I found CrossFit early in 2006, started a brick+mortar CrossFit affiliate in 2011 and after making enough money to buy commercial property in Charlotte, NC...I moved my gym and rebranded it as Urban MVMNT. The goal was simple, take the played-out CrossFit model and make it better.  We improved the fitness offering, got rid of the intimidating stereotypes and redefined the client experience for a microgym. Slap on some amazing branding and marketing and we have a fucking monster on our hands...and I couldn't be more proud of it. And soon enough, you might be able to join this MVMNT.  Stay tuned. 

What this episode covers

As many of you know, I found CrossFit early in 2006, started a brick+mortar CrossFit affiliate in 2011 and after making enough money to buy commercial property in Charlotte, NC...I moved my gym and rebranded it as Urban MVMNT. The goal was simple, take the played-out CrossFit model and make it better. We improved the fitness offering, got rid of the intimidating stereotypes and redefined the client experience for a microgym. Slap on some amazing branding and marketing and we have a fucking monster on our hands...and I couldn't be more proud of it. And soon enough, you might be able to join this MVMNT. Stay tuned.

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Why I'm 100% Bought Into Urban MVMNT Way of Doing Business

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This episode is 15 minutes long.

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This episode was published on November 25, 2020.

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