Why I'm Digging In Deep To Substack

Shifting from LinkedIn to Substack: Why I’m Making the MoveI’ve been rethinking where I put my energy when it comes to content creation. For a long time, LinkedIn has been a big part of my strategy—it’s been great for visibility and engagement. But over time, I’ve started to feel like it’s not the best fit for the kind of content I really want to create.I love deep, thoughtful writing. I love exploring ideas in a way that goes beyond what works best for LinkedIn’s algorithm. And honestly? I want to build something I own, where I’m not constantly trying to work around a platform’s shifting rules. That’s why I’m making the move to focus more on Substack.This episode is all about that shift—why I’m doing it, the benefits and challenges of moving away from LinkedIn, and what this means for how I’ll be showing up in my content.Things We Cover in This Episode: Why I’m pulling back from LinkedIn and what’s changed for me The pros of moving to Substack—owning my audience, long-form content, less noise, and better community-building The challenges of leaving LinkedIn behind, including discoverability and audience migration The difference between free and paid Substack models, and what I’m considering What this means for my content moving forward and how you can stay connected If you’ve ever thought about shifting your content strategy away from social platforms and into something you control, this episode will give you some insight into the thought process behind my decision. Important Links Dial into your ideal client - psychographic workbook Fix your marketing strategy in two days Become a confident content creator in just two days Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Buy your copy of Be a Spider, Build a Web See omnystudio.com/listener for privacy information.