Why In Store Media Is the Next Growth Lever for Retail Media, from Albertsons Media Collective VP of Sales | FMI 2026

In this Omni Talk Retail interview, recorded live from FMI 2026 at the Simbe booth, Chris Walton and Anne Mezzenga speak with Julian Mintz, VP of Sales at Albertsons Media Collective, about how retail media is evolving and what brands are looking for next.Julian shares how Albertsons Media Collective is leveraging national scale, local banner strength, and true omnichannel reach to help brands connect with shoppers from the couch all the way to checkout. The conversation explores why in store media is moving into the spotlight, how measurement and closed loop attribution are shaping brand confidence, and what it takes to align media, merchandising, and promotion into a single strategy.Julian also discusses how Albertsons works with CPG partners to break down silos between traditional media, shopper marketing, and retail media, and why education and internal collaboration are critical to driving unit sales and long term growth.Key Topics CoveredWhat differentiates Albertsons Media Collective in a crowded retail media landscapeHow Albertsons defines true omnichannel reachWhy in store media is still early but gaining momentum fastThe role of measurement and closed loop attribution in brand adoptionAligning media, merchandising, and promotion for better outcomesBreaking down silos between brand, agency, and shopper budgetsHow technology enables precision across banners and demographicsStay tuned to Omni Talk Retail for continued coverage from FMI 2026, recorded live from the Simbe booth in the FMI Tech section.#FMI2026 #AlbertsonsMediaCollective #RetailMedia #InStoreMedia #GroceryRetail #RetailTechnology #Omnichannel #RetailLeadership #OmniTalkThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy