Why India's Next Retail Revolution is Being Built from Lucknow & Not Bangalore

Our latest guest on ChaiNet is Nikhil Sewak, the founder and CEO of Yett. He’s building an AI-driven discovery platform for offline retail, drawing lessons from 16 years of building distribution networks across UP, Bihar, and other tier-two cities.We explore: ✅ His journey from mechanical engineering and manufacturing to recognizing the gap in offline retail discovery. ✅ How Yet helps shoppers find malls, hubs, and stores with a chatbot that answers local retail questions. ✅ The challenges and triumphs of onboarding 2,500+ retailers who aren’t tech-savvy. ✅ Why tier-two cities like Lucknow, Indore, and Agra are where physical retail’s future is being built.This conversation provides a focused look at innovation, resilience, and the practical application of AI in markets where offline shopping still retains its charm.Listen now for insights on why retailers are receptive to digital adoption, how to build trust in non-technical markets, and why the currency of relationships, not transactions, drives growth in physical retail. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com