Why Is It So Hard to Find High Proof Tequila? | More Flavor, Not More Burn episode artwork

EPISODE · Jul 2, 2026 · 3 MIN

Why Is It So Hard to Find High Proof Tequila? | More Flavor, Not More Burn

from Tasting Tequila with Brad · host Bradley Niccum

Why Is It So Hard to Find High Proof Tequila? | More Flavor, Not More Burn Why is it so hard to find **High Proof Tequila**? In this video, we explore why high proof tequila is still difficult to find in many liquor stores and why so many store owners say it "just doesn't sell." We discuss why many people assume higher proof means more burn, while experienced tequila enthusiasts, bartenders, and longtime agave lovers often seek out high proof expressions because of their flavor. Topics covered in this video include: • Why High Proof Tequila is difficult to find • Why Liquor Stores don't carry more High Proof Tequila • High Proof Tequila vs More Burn • More Flavor, Not More Burn • Agave Natural Oils • Aromas and Flavor • Cooked Agave Notes • Brighter Citrus • Minerality • Why High Proof Tequila offers one of the purest expressions of agave • Why more distilleries are releasing High Proof expressions • Why education matters for tequila consumers We also discuss three high proof tequilas featured in this video: • Zumbador HP • Cultura 100 • EntreManos What do you think? Why do High Proof Tequilas not sell well at liquor stores? Is it the higher price, the lack of education, or do people simply assume higher proof means it's too strong? Leave your thoughts in the comments. If you're enjoying learning about tequila, subscribe for more tequila education, tequila reviews, interviews, and industry insights. Sip wisely. Sip responsibly. Drink some good freaking tequila. Cheers! © Tasting Tequila with Brad ================================================= More Related Tags: tequila lovers podcast, tasting tequila, tequila reviews, best tequila, tequila tasting, tequila brands, additive-free tequila, tequila lovers, top tequila brands, premium tequila, sipping tequila, tequila cocktails, tequila expert, tequila recommendations, best sipping tequila, agave spirits, Mexican tequila, tequila education, tequila history, tequila production, tequila distillery, tequila vs mezcal, tequila blind tasting, high proof tequila, tequila for beginners

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Why Is It So Hard to Find High Proof Tequila? | More Flavor, Not More Burn

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