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Why is Our Attraction Still Buying Ads on Broadcast TV? episode artwork

EPISODE · Oct 16, 2023 · 26 MIN

Why is Our Attraction Still Buying Ads on Broadcast TV?

from The Marketing Attractions Podcast · host attend

Should zoos, aquariums, museums and gardens move their TV advertising dollars away from broadcast TV and into streaming TV? Jenny makes the case for keeping broadcast television in your marketing plan. She also dives into best practices on planning and buying streaming TV (OTT, CTV). We discuss...Look at TV and Online Video as two different tactics in your marketing planThe reasons why not to abandon broadcast TV just yet What questions to ask when you are buying streaming TV This podcast is produced by Attend Media. Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

What this episode covers

Should zoos, aquariums, museums and gardens move their TV advertising dollars away from broadcast TV and into streaming TV? Jenny makes the case for keeping broadcast television in your marketing plan. She also dives into best practices on planning and buying streaming TV (OTT, CTV). We discuss... Look at TV and Online Video as two different tactics in your marketing planThe reasons why not to abandon broadcast TV just yet What questions to ask when you are buying streaming TV&nbsp...

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Why is Our Attraction Still Buying Ads on Broadcast TV?

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Frequently Asked Questions

How long is this episode of The Marketing Attractions Podcast?

This episode is 26 minutes long.

When was this The Marketing Attractions Podcast episode published?

This episode was published on October 16, 2023.

What is this episode about?

Should zoos, aquariums, museums and gardens move their TV advertising dollars away from broadcast TV and into streaming TV? Jenny makes the case for keeping broadcast television in your marketing plan. She also dives into best practices on planning...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this The Marketing Attractions Podcast episode?

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