Why is PR Still Relevant?

Is PR still relevant in 2026? Not even close. In the 4th episode of The Digital PR Show, Vanessa Arrate talks with CIPR's Ryan O'Donnell and Christian Oldale about why PR isn't going anywhere, it just evolved. They get into the "AI slop" problem drowning out genuine brand stories, why most influencer marketing feels robotic (and what actually works), and the mistakes businesses make when they're looking for PR help. The conversation covers how to know if your PR is actually working, what questions to ask before hiring an agency, and why standing out right now means not doing what everyone else is doing with ChatGPT. No scripts, no corporate speak—just honest conversation from people who've worked in newsrooms, launched campaigns, and know what gets results. New episodes biweekly. Hosted by Vanessa Arrate. Produced by CIPR Communications.