PODCAST · business
The Digital PR Show
by CIPR Communications
The Digital PR Show is where stories meet strategy. Powered by CIPR Communications, we’re unpacking the wild world of public relations, digital marketing, and brand storytelling—with zero fluff.From expert interviews and real talk on industry trends to behind-the-scenes lessons from our agency life, this podcast is your go-to playbook for PR that actually works in the digital age.Tune in, level up, and make some noise. 🔊A CIPR podcast.
Episodes
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How it started: CIPR's Sweet 16 Birthday Special
For CIPR's 16th anniversary, CEO Christina Pilarski sits down to talk about how the agency actually started, not the polished version, but the real one: a side hustle off the side of a corporate desk, a logo designed when she was "just a girl with a dream," and the moment in 2015 when leadership...
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Turning Your Website Into a Marketing Tool
Most businesses have a website. Fewer have one that's actually bringing in clients. In this episode, Vanessa sits down with Web Project Manager Alli Scammell and Marketing Content Specialist Tasha Watson to talk about what it really takes to turn your website into a marketing tool. They cover...
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How We Work Now: AI, PR, and What's Next at CIPR
What does it actually look like inside an AI-enabled PR agency? And what is Digital Authority? In Episode 7 "How We Work Now: AI, PR, and What's Next at CIPR" of the Digital PR Show, CIPR CEO Christina Pilarski and AI specialist Kendel Lavallee get honest about what's changed since the agency…
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Content That Converts: A Real Talk on Social Media Strategy
What's the difference between a post that gets 400 views and one that gets 36 million? In Episode 6 of the Digital PR Show, Content That Converts: A Real Talk on Social Media Strategy Scott Timmons, CIPR's Owned Media Manager, breaks down exactly what separates content that converts from content...
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Rick & Peter SEO in 2026: What Still Works?
SEO in 2026 looks nothing like it did even two years ago. With 61% of internet traffic now coming from bots and AI tools instead of humans, the rules have changed. In this episode, Peter Pilarski and Rick Alvarez break down what's actually working right now. You'll find out why your number one...
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Why is PR Still Relevant?
Is PR still relevant in 2026? Not even close. In the 4th episode of The Digital PR Show, Vanessa Arrate talks with CIPR's Ryan O'Donnell and Christian Oldale about why PR isn't going anywhere, it just evolved. They get into the "AI slop" problem drowning out genuine brand stories, why most...
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Building Brand Credibility and Authenticity
Trust is everything in business, but what does it actually look like in practice? How do you build authentic brand credibility from the ground up, and how is AI changing the way we establish trust with clients and audiences? Join host Ryan O'Donnell alongside PR strategists Christina Pilarski and...
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SEO to GEO – Everything You Need to Know
The world of search is changing faster than ever. Google's dominance is being challenged, AI-powered search tools are reshaping how people find information, and traditional SEO strategies are evolving into something entirely new. So what does this mean for your business? Join host Peter Pilarski...
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15 Years of CIPR: Building a PR Agency in a Rapidly Changing World
Welcome to Season 2 of The Digital PR Podcast! We're kicking off this milestone season with a special look back at 15 years of CIPR Communications. What does it take to build a thriving PR agency when competitors are shrinking and AI is fundamentally reshaping the marketing landscape? Join our...
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Trust in the Age of Digital PR: How to Build Brand Credibility
In an era where AI is reshaping communications and digital interactions dominate business relationships, trust has become the cornerstone of successful PR. But what does trust actually look like in practice, and how do you build authentic brand credibility from the ground up? Join host Christina...
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How AI is Changing Media Relations & Pitching Process
The traditional PR pitch is dead—or is it? In a world where journalists are drowning in generic outreach and AI-generated content floods their inboxes, getting media coverage has never been more challenging. But what if AI could actually be the solution rather than the problem? Join host…
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AI in PR: Transform Your Owned Media Strategy
In this episode, Christina Pilarski sits down with Ryan and Juan from CIPR Communications to explore how AI is fundamentally transforming public relations—from owned media and SEO to content “spider webs” and ethical regulations. Learn real-world use cases, time-saving workflows, and expert tips…
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The Future of Thought Leadership: How Experts Stay Relevant in the Digital Era
In this episode of The Digital PR Show, host Ryan O'Donnell is joined by Christina and Peter Pilarski for a lively, thought-provoking conversation on the resurgence of old-school PR values in today’s AI-driven world. Together, they explore how authenticity, leadership, and storytelling are...
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Digital PR and AI: A Game-Changer for Lead Generation Part 2
In Part 2 of our deep dive into digital PR and conversions, the CIPR Communications team takes the conversation to the next level—exploring how changing consumer behavior, AI, and multi-channel strategies are reshaping what it means to convert. From Haytham’s insights on evolving website...
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Digital PR and AI: A Game-Changer for Lead Generation Part 1
In Part 1 of this dynamic conversation, the CIPR Communications team explores how digital PR and AI tools are transforming lead generation and the broader world of public relations. From podcast and influencer pitching to AI-driven research, SEO, and thought leadership, the team shares real-world...
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Social Media & AI: The Future of Digital Brand Engagement
In this episode of the Digital PR Show, Christina is joined by Laural and Mike for an insightful conversation on the evolving landscape of social media and digital PR. Together, they unpack the rapid changes in content creation, from the rise of video to the integration of AI tools that…
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Scaling an Agency with PR & AI: Lessons from CIPR’s 15 Years
In this episode, Peter, Christina, and Caron dive into how CIPR Communications has evolved over the last 15 years—blending PR, marketing, and AI to deliver more value, faster. From press releases powered by AI to quarterly strategies and smarter client engagement, the team shares real insights on...
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ABOUT THIS SHOW
The Digital PR Show is where stories meet strategy. Powered by CIPR Communications, we’re unpacking the wild world of public relations, digital marketing, and brand storytelling—with zero fluff.From expert interviews and real talk on industry trends to behind-the-scenes lessons from our agency life, this podcast is your go-to playbook for PR that actually works in the digital age.Tune in, level up, and make some noise. 🔊A CIPR podcast.
HOSTED BY
CIPR Communications
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Frequently Asked Questions
How many episodes does The Digital PR Show have?
The Digital PR Show currently has 17 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Digital PR Show about?
The Digital PR Show is where stories meet strategy. Powered by CIPR Communications, we’re unpacking the wild world of public relations, digital marketing, and brand storytelling—with zero fluff.From expert interviews and real talk on industry trends to behind-the-scenes lessons from our agency...
How often does The Digital PR Show release new episodes?
The Digital PR Show has 17 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Digital PR Show?
You can listen to The Digital PR Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Digital PR Show?
The Digital PR Show is created and hosted by CIPR Communications.
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