Why is Utah oversaturated with influencers?

It feels like almost everyone in Utah is an influencer these days. Elora spoke to Mariah Wellman, a former Ph.D. student at the University of Utah and professor at the University of Illinois Chicago, who has been studying this phenomenon for years.Mariah dives into her research that explains why Utah is overrun with influencers, how social media influencers best maintain credibility, how Gen-Z is changing the game, and what is going on with the wellness influencer industry.Kari, Brooke, David, Elora, and Sarah host Fresh Living on KUTV, which airs on CBS Channel 2 every weekday at 1 pm in Utah. You can follow Fresh Living on all social media platforms @kutvfreshliving and watch our show on YouTube.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.