Why 'It Depends' Is the Right Answer

When advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon explains why this answer is actually the beginning of the right conversation and what you're missing when you demand one-size-fits-all solutions.

Episode metadata supplied by the publisher feed · Published Aug 6, 2025

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This episode was published on August 6, 2025.

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