Why It's Important to be Truthful in Email Marketing (Season 2 Episode 26)

Email marketing is a great way to reach your audience and customers. But when using email in marketing it’s also really easy to exaggerate, or even lie. The best email marketing never exaggerates, in fact it’s a great example of a place you should underpromise and overdeliver. The problem for email marketers and email marketing is that they may have quotas they are trying to meet, or a performance review coming up, and so are pushing the envelope a bit and overpromising. But there may also be another factor at hand: People find it much easier to lie in email. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/can-people-trust-your-email/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com