Why It's Important To Have A Personal Brand

In this episode, John talks about the importance of personal branding and how to do it the right way. John’s own business motto is, “Build a business to create a life”. This description is extremely well suited to John’s coaching business, and it is also very memorable – a well-executed piece of branding. Confidence is key to building your brand but if taken too far, it can come across as arrogance. John discusses the importance of social media and how to correctly use it to elevate your expert status and come across the right way to your audience. Social media is a great tool but can also come with setbacks such as receiving negative comments. John talks about how to protect your brand in these less than fun situations! Basically, consistency is key! Listen to this episode for John’s advice on elevating yourself and your brand. KEY TAKEAWAYS You must know where to draw the line when posting on social media. Take the good with the bad. BEST MOMENTS “You can’t have all the good things that come along with personal branding and not take a little bit of responsibility of the negative things that come along with it”. “You can’t help all people all the time by elevating your personal brand”. “You’ve got to be very, very astutely aware of you being watched 24/7, 365”. VALUABLE RESOURCES Leadership Revealed Podcast Castledene Sales & Lettings ABOUT THE HOST John has several Estate and Letting Agencies in the North East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business. John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries. CONTACT METHOD https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ https://twitter.com/TheLHAExpert [email protected]