Why It’s Time To Transform Your B2B Revenue Process

An episode of the What It Means: A Forrester Podcast podcast, hosted by Forrester, titled "Why It’s Time To Transform Your B2B Revenue Process" was published on April 4, 2024 and runs 25 minutes.

April 4, 2024 ·25m · What It Means: A Forrester Podcast

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Episode Description

Many B2B companies’ revenue processes lack a key ingredient: customer value. Without it, efforts to grow will ultimately falter. This week on What It Means, Principal Analysts Amy Hawthorne and Rick Bradberry discuss how companies can begin transforming their revenue processes to better serve customers.

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