Why Job Postings Don’t Attract Great Physical Therapists

Most physical therapy job postings sound exactly the same and that’s the problem.Dave Kittle, Tony Maritato, and Jimmy McKay break down why traditional PT recruiting fails, and how “anti job postings” and short-form video can attract better-fit clinicians faster.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Why would someone apply to work in New York?[01:29] — Entrepreneurial Spirit and Tinkering[02:25] — Innovative Job Posting Strategies[04:16] — Recruitment Insights and Strategies[04:38] — Challenges in Hiring Clinicians[05:36] — Using Video for Recruitment[06:55] — Crafting Effective Job Postings[09:59] — The Three C's of Employee Retention[11:40] — Understanding Employee Motivations[12:52] — Adapting to Business Phases[13:26] — Reflecting on a Busy Period[14:49] — Systems Breaking Down[15:06] — Shifting Patient Expectations[15:33] — Clinic Culture and Patient Fit[15:56] — Handling Specific Patient Needs[16:20] — Advice on Patient Management[16:32] — Hiring and Clinic Culture[17:33] — Effective Content Strategies[19:09] — Viral Marketing Examples[22:54] — Understanding Social Media Algorithms[24:06] — Effective Job Listings[24:30] — Instagram Strategy[25:26] — Project Management[27:20] — Concluding Thoughts --Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.