Why Journalists Ignore 97 Percent of Pitches

Episode 17 of Public Relations with Fexingo. Lucas and Luna break down the one mistake that kills almost every PR pitch: sending a generic blast. They walk through the actual inbox of a tech reporter at a major business outlet, showing why the same 50-word pitch gets deleted from 50 different senders, and what a personalized, 10-minute research investment looks like. Using the example of a cybersecurity startup that landed a Wall Street Journal feature by referencing a single line from the reporter's previous article, they explain the 'one-sentence hook' method. No theory. Just the exact template and the data on open rates, reply rates, and coverage rates for tailored vs. mass pitches. Plus: how to find the right journalist, not just any journalist, and why a no reply is often better than a wrong reply. #PRPitching #MediaOutreach #JournalistRelations #EarnedMedia #PitchStrategy #PRTips #Marketing #PublicRelations #MediaTraining #Storytelling #Journalism #StartupPR #CybersecurityPR #WallStreetJournal #Personalization #FexingoBusiness #BusinessPodcast #PRMetrics Keep every episode free: buymeacoffee.com/fexingo