Why "Just Hire More Creators" Is the Wrong Brand Move with Aja Dang

After a decade as a creator. Aja Dang has thoughts on where brand-creator relationships go next: brands become the creator.She joins Mike for a candid conversation about her own pivot era, the AI brand deals she walks away from on principle, and what changes when a brand decides to build its own creator function in-house.Connect with Aja: https://www.linkedin.com/in/ajadang/Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/