Why Lead Gen should be your Focus in 2026 (Ep 85)

In this episode, Vix Meldrew dives deep into why lead generation is the most critical focus for your business in 2026. Drawing from personal experience and industry insights, VX explains how relying on the same audience, referrals, and repeat clients is no longer sustainable for growth. The episode explores the shift in social media platforms—especially Instagram—from follower-based to interest-based algorithms, and how this impacts content reach and lead generation.Key Topics Discussed:The pitfalls of selling to the same audience and the need for new leadsHow Instagram’s algorithm changes have affected coaches and creatorsThe difference between community-based and interest-based content strategiesWhy other platforms (Substack, blogs, podcasts, YouTube) are harder for discoveryThe importance of repositioning your messaging and content to attract strangers, not just your existing communityReal-life examples of business pivots and the impact on lead generationThe “expert paradox” and how advanced positioning can unintentionally repel potential clientsActionable advice for making Instagram your primary lead generation platform in 2026Thank you for listening! If this episode resonated with you, please subscribe, leave a review, and share it with your network.Connect with Vix:Join VOLUME: https://vixmeldrew.com/volumeInstagram: @vixmeldrewThreads: @vixmeldrewWebsite: https://vixmeldrew.com/