EPISODE · Apr 1, 2025 · 6 MIN
Why Lifetime Value Matters More Than ACOS for Supplements
from My Amazon Guy · host Steven Pope
Send us Fan MailMost sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories.Download the free PPC guide and start building ads that bring back buyers, not just clicks: https://bit.ly/3XEJA3O#CoffeeSupplements #AmazonAds #PPCStrategy #HealthProductsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Selling Coffee Supplements on Amazon00:20 - Conversion Rates and Ad Spend Performance00:57 - Understanding Lifetime Value Over ACOS01:25 - Positioning with Low-Acid Coffee Keywords01:54 - Customer Avatar and Demographics Strategy02:33 - Health-Driven Buyer Behavior in Supplements03:15 - PPC to SEO Ratio and Ad Gaps03:59 - Pushing Subscribe and Save for Reorders04:50 - Long-Term Growth vs Short-Term Profit05:35 - Scaling Repeat Buyers with Smart PPC-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Send us Fan Mail Most sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories. Download the free PPC guide and start building ads that bring back buyers, not just clicks: https://bit.ly/3...
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Why Lifetime Value Matters More Than ACOS for Supplements
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