Why Lifetime Value Matters More Than ACOS for Supplements
from My Amazon Guy Hosted by Steven Pope
Send us Fan Mail Most sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories. Download the free PPC guide and start building ads that bring back buyers, not just clicks: https://bit.ly/3XEJA3O #CoffeeSupplements #AmazonAds #PPCStrategy #HealthProducts Watch these videos on YouTube: Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39 PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44 ------------------------------------------------- Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRK Need expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJA Timestamps 00:00 - Selling Coffee Supplements on Amazon 00:20 - Conversion Rates and Ad Spend Performance 00:57 - Understanding Lifetime Value Over ACOS 01:25 - Positioning with Low-Acid Coffee Keywords 01:54 - Customer Avatar and Demographics Strategy 02:33 - Health-Driven Buyer Behavior in Supplements 03:15 - PPC to SEO Ratio and Ad Gaps 03:59 - Pushing Subscribe and Save for Reorders 04:50 - Long-Term Growth vs Short-Term Profit 05:35 - Scaling Repeat Buyers with Smart PPC ------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show
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Send us Fan Mail Most sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories. Download the free PPC guide and start building ads that bring back buyers, not just clicks: https://bit.ly/3...
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