Why Many European Companies Fail in the U.S. (And How to Win) | Koen Zuyderwijk | EP 4

Many Dutch and other European companies think "big" but fail because they don't do their homework. In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Spack International CEO Koen Zuyderwijk breaks down the exact blueprint for successful U.S. expansion—and the common mistakes that sink even the best brands.Episode Highlights:✅ Market Entry Homework: Why preparation is 90% of the battle.✅ Dutch vs. American Resilience: Adapting to the speed of U.S. business.✅ Boots on the Ground: Why you can't lead a U.S. expansion from a laptop in Europe.✅ The Resilience Factor: Why American business culture demands a "never give up" mindset.🚀 Ready to take your brand global? Hit play.____________________00:00 Introduction to Koen Zuyderwijk02:53 Transitioning to CEO in the U.S.08:25 Starting Spack International11:36 Understanding the U.S. Market18:02 Challenges in Supply Chain Management22:31 Navigating Regulations in the Food Industry25:15 Competing in the U.S. Market28:07 The Importance of a Local Team33:48 Bringing European Management Styles to America35:32 Cultural Connections Through Sports39:46 The Core Four: Challenges in the U.S. Market44:20 Lessons Learned from Entering the U.S. Market49:35 Future Outlook and Growth Strategies50:20 Success Factors for European Companies in the U.S.59:26 Rapid Fire: Quick Questions with Koen01:00:59 Partnerships and Collaborations for Success01:04:35 Superpowers and Skills for Business Growth01:06:07 Closing Thoughts and Personal Insights____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗞𝗢𝗘𝗡🔗 LinkedIn: https://www.linkedin.com/in/koenzuyderwijk𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.