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Why Marketers Have a “Seat at the Table” in the Growth of AI episode artwork

EPISODE · Nov 21, 2023 · 32 MIN

Why Marketers Have a “Seat at the Table” in the Growth of AI

from Decoding AI for Marketing · host Greg Stuart, Rex Briggs, Janet Balis

Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again.Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders,  are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It starts, she says, with clean and organized data as the foundation.“Imagine you've got the best recipe in the world and your ingredients are stale in your refrigerator or you got them from a bad grocery store. You're not going to get the right result,” Balis says. She explains that analogy and more of what she’s seeing as she consults with some of the world’s best companies and marketing departments.For Further Reading:MMA Study: https://www.mmaglobal.com/documents/data-maturity-20-2023-vs-2021MMA Study: https://www.mmaglobal.com/documents/state-ai-marketingGenerative AI’s Act Two from Sequoia Capital: https://www.sequoiacap.com/article/generative-ai-act-two/  Listen on your favorite podcast app: https://pod.link/1715735755

What this episode covers

Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again. Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders, are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It starts, she says, with clean and organized data as the foundation. “Imagine you've got the best recipe in the world and your ingredients are stale in your refrigerator or you got them from a bad grocery store. You're not going to get the right result,” Balis says. She explains that analogy and more of what she’s seeing as she consults with some of the world’s best companies and marketing departments.

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Why Marketers Have a “Seat at the Table” in the Growth of AI

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Frequently Asked Questions

How long is this episode of Decoding AI for Marketing?

This episode is 32 minutes long.

When was this Decoding AI for Marketing episode published?

This episode was published on November 21, 2023.

What is this episode about?

Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again.Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders,  are poised to play a pivotal role...

Can I download this Decoding AI for Marketing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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