Why Marketing as a Birthworker Is Different

Marketing for doulas, lactation consultants and antenatal educators needs to different. Most marketing advice was written for people selling software, shoes, or supplements, not for the care that you provide. And if you've ever read a marketing tip and thought I literally cannot do that, this episode is for you.In this episode I'm breaking down five reasons why marketing in birthwork is genuinely different and why the tactics that work elsewhere can feel completely wrong in our industry. That friction you're feeling isn't a sign you're doing it wrong.In this episode:Why your professional ethics rule out tactics most marketers use without a second thoughtThe level of connection clients need before they'll ever consider booking youWhy your window to reach potential clients is shorter than almost any other industryThe buying competition you're up against before families have even heard of youThe cultural reason spending money on women's support feels hard for your clients and for youIf you've ever felt like you're playing the marketing game with one hand tied behind your back, this one will make a lot of sense.If this episode resonated, please leave a review wherever you listen — it helps other birthworkers find the podcast.Brilliant at the work. Finding the business side harder than it should be? Making Birthwork Work is a free live masterclass for doulas, IBCLCs, antenatal educators and postpartum professionals. One hour. Tuesday 15 September, 7pm. Get your ticket here yourbirthbiz.com/mbw  Get the Easy Content Creation - Summer Edition trainingConnect with Me InstagramFacebookLinked In