Why Micro-Commitments are important for Real Estate Agents | Jesse Zagorsky | S11 E6

Micro commitment in real estate refers to a sales technique that involves securing small commitments from potential buyers in order to build momentum towards a larger sale. This technique is often used in situations where the buyer may be hesitant to commit to a larger purchase or investment. By securing smaller commitments, such as setting up a meeting or visiting a property, the buyer becomes more invested in the process and is more likely to follow through with the larger commitment, such as making an offer or closing a sale. Micro commitment is a common strategy used by real estate agents and brokers to help close deals and generate more business.