Why moong could be India's next global superfood brand.

On this episode of ChaiNet, we sit down with Shilpa Rathi, founder of Its Moong India’s mung bean protein brand.Shilpa’s journey started with cystic acne. She moved from creams to food, from skin to gut health, and built a brand around one humble Indian ingredient, moong.We talk about why she chose moong over whey, how she makes people respect a familiar ingredient, the biggest myths Indians have about protein, and where AI fits in her business.If you still think protein only means whey, this one’s for you.Listen to Shilpa Rathi on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com