Why More LinkedIn Content Won't Make You More Influential with Rhona Barnett-Pierce

Everyone is creating content. AI can write a month's worth of LinkedIn posts in minutes. So how do you stand out when everyone is trying to build a personal brand?In this episode, James is joined by Rhona Barnett-Pierce, founder of Workfluencer Media, to explore what actually builds authority today. They discuss why conversations matter more than impressions, whether LinkedIn has become too noisy, how businesses should think about founder brands versus company brands, and why AI should amplify your thinking rather than replace your voice.If you're looking to build influence, strengthen your brand or create content that leads to real commercial conversations, this episode is packed with practical insights.In this episode we discuss:Has LinkedIn become too crowded?Why impressions are the wrong metric to chaseFounder brands versus company brandsThe role of employee-generated contentHow AI can support content creation without sacrificing authenticityWhy human expertise is becoming more valuable, not lessHow leaders can encourage visibility across their organisationsDownload Own The Conversation Here: https://thinkincircles.com/#ebookThe Marketing Rules Podcast is sponsored by Smart Sifty⁠⁠⁠⁠⁠⁠smartsifty.com⁠⁠⁠⁠⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketing⁠To connect with Rhona:⁠https://www.linkedin.com/in/rhonabarnettpierce/Learn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠