Why most AI outreach falls flat with Tal Peretz

Most B2B marketing teams are sitting on untapped data. The ones winning deals are actually using it.Tal Peretz, Co-Founder & CEO of Onfire AI, shares why generic AI outreach is failing marketers and what a smarter, data-first GTM strategy looks like. Tal breaks down the myths around AI adoption and how contextual intelligence is becoming the real differentiator in B2B.In this episode, you'll learn:Why technical buyers' public communities are your most underused data sourceHow to turn buying signals into context that earns a responseHow to train your AI outreach the way you'd train a new hireHighlights:(00:00) Meet Tal Peretz(02:40) Why AI made outreach harder, not easier(04:12) Mistakes in targeting technical buyers(10:31) Scaling AI outreach without losing data trust(14:19) The three levels of AI maturity(17:19) What Tal looks for when hiring in the AI eraResources:Tal’s LinkedIn: https://www.linkedin.com/in/tal-peretzOnfire AI website: https://onfire.aiGayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/