Why Most Brands Get Creatives Wrong (And How to Fix It) – with Camilo Castañeda

In this episode of Ecom Growth Insider, I sit down with Camilo Castañeda, a true expert when it comes to ad creatives for e-commerce brands. Camilo is the founder of Epic Ads Lab, where he helps 7–8-figure DTC brands craft scroll-stopping ads using UGC, influencers, static visuals, and AI-powered video workflows. He’s also built the #1 video editing community online, helping editors and marketers elevate their creative game.We dive deep into the real creative problems holding brands back, the biggest mistakes most eCom founders are making, and how to think about content when you want to scale profitably through paid social.What You’ll Learn in This Episode:Why most DTC brands still don’t understand creative strategy (and how to fix that)The exact creative structure Camilo uses to scale top e-commerce brandsWhat makes a UGC ad actually work in 2025The most common creative mistakes that kill performanceThe role of AI in modern ad creation (and what it can’t replace)Advice for brands just starting out vs. those doing 7–8-figuresHow to stand out in a saturated creative marketWhy founders should never be the bottleneck in content productionAnd tons of tactical takeaways on hiring, scripting, editing & testing creativesWhether you’re a founder, media buyer, or creative director—this episode will give you the clarity (and creative inspiration) to level up your content and drive growth.Connect with Camilo:Epic Ads LabInstagram: @camiceesYouTube: Camilo CastañedaSubscribe to Ecom Growth InsiderReal behind-the-scenes strategies from the trenches of scaling DTC brands — with founders, marketers, and growth experts. Hosted by Andrej Tumachowitsch.