Why Most Business Owners Fail at Hiring Marketers (feat. Betsy Wolking & Brian Erickson)

Are you looking for a marketing unicorn who can do it all? In this episode, Betsy Wolking, President of AMA Cincinnati and Director of Marketing at Foster and Motley, joins Brian Erickson to debunk the biggest myths in business marketing. Betsy shares why a Director of Marketing is actually a high-level project manager rather than a one-person production house. We dive deep into the realities of marketing within highly regulated industries like financial services, navigating strict compliance boundaries, and how to build authentic human connections through video and social media. Whether you are a solo entrepreneur or a growing firm, learn the essential marketing fundamentals you need to reach your target audience and the truth about using AI as a tool to enhance your brand without losing the human touch. Links and Resources: Connect with Betsy Wolking: LinkedIn: https://www.linkedin.com/in/betsy-wolking-8a661642/ Foster & Motley Profile: https://www.fosterandmotley.com/our-team/bios/betsy-l-wolking ==================== Subscribe & Listen to more content here: Web: https://www.cincinnatibusinesspodcast.com YouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvB Apple Podcasts: https://podcasts.apple.com/us/podcast/unconventional-leadership-podcast/id1378659047 Spotify: https://open.spotify.com/show/4O6tNE9H2cuWba5Ovnum8C ==================== Connect with Brian: LinkedIn: linkedin.com/u/bwerickson Instagram: instagram.com/cincybizpod/ TikTok: tiktok.com/@cincybizpod Facebook: facebook.com/people/Cincinnati-Business-Podcast/ Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ ==================== Produced by the Cincinnati Podcast Studio Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting your own podcast? Book a Tour Today http://cincinnatipodcaststudio.com/ Learn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com Marketing Strategy, Hiring a Marketer, AMA Cincinnati, Betsy Wolking, Business Growth Tips, Financial Services Marketing, Compliance in Marketing, Project Management, Digital Marketing Fundamentals, Cincinnati Business Podcast, AI in Marketing, Customer Journey, B2C Marketing, Wealth Management Marketing, Small Business Marketing