Why Most Companies Fail at Innovation (And How to Fix It) | The Making of Me

Your company is investing in innovation, so why isn't it working?In this eye-opening episode of The Making of Me Podcast, innovation advisor and strategist Bruno Pesec pulls back the curtain on the #1 reason large organizations struggle with innovation and exactly what you can do to fix it.🎯 In this episode, you'll discover:The biggest misconception companies have about innovationWhy heavy investments in innovation often fail to pay offWhy it's not about having creative people or big ideas it's about creating the right processes and environmentsWhy focusing on flow matters more than just collecting ideasHow to unlock real, measurable value from your innovation effortsIf you're a business leader or creative thinker who wants to drive real results — this episode is a must-watch.⏱️ Timestamps:00:43 — The biggest misconception companies have about innovation04:21 — Why investments in innovation often fail to pay off07:50 — Why focusing on flow matters more than just collecting ideas🔗 Access free articles, newsletters & resources on innovation: https://www.pesec.no🔗 Connect with Bruno Pesec on LinkedIn: https://www.linkedin.com/in/pesec/📌 Don't forget to:👍 Like this video if it changed how you think about innovation🔔 Subscribe so you never miss an episode💬 Comment below, What's the biggest innovation challenge your company faces?#Innovation #BusinessStrategy #Leadership #MakingOfMePodcast #InnovationManagement #BusinessGrowth #Entrepreneurship #CreativeThinking #Podcast #OrganizationalDesign #ProcessImprovement #Disruption #ThoughtLeadership #BusinessLeadership #Motivation