Why Most Estate Agents Get Social Media WRONG (My Social Stack Explained) episode artwork

EPISODE · Feb 25, 2026 · 11 MIN

Why Most Estate Agents Get Social Media WRONG (My Social Stack Explained)

from The Estate Agent Consultancy Podcast

Most estate agents are posting on social media…But they’re not getting clients from it.In this video, I break down my Social Stack, the exact system estate agents should be using to turn content into attention, trust, and enquiries.Here’s the mistake most agents make:They try to sell too early, or they post randomly with no strategy.Instead, your content should do three very specific jobs:1️⃣ Short-form content to grab attention and get seen2️⃣ Long-form content to build trust and authority3️⃣ A lead magnet or conversion to turn viewers into contactsThis approach allows you to:•Stop chasing views that don’t convert•Build trust before you ever pitch•Create content that actually grows your businessIf you’re an estate agent who wants social media to bring you clients, not just likes, this video will show you how to structure it properly.🏆 Tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

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Most estate agents are posting on social media… But they’re not getting clients from it. In this video, I break down my Social Stack, the exact system estate agents should be using to turn content into attention, trust, and enquiries. Here’s the mistake most agents make: They try to sell too early, or they post randomly with no strategy. Instead, your content should do three very specific jobs: 1️⃣ Short-form content to grab attention and get seen 2️⃣ Long-form content to build trust and ...

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Why Most Estate Agents Get Social Media WRONG (My Social Stack Explained)

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