Why Most Fence Companies Are Using Social Media Wrong (And How to Fix It)

Most fence companies think social media is about going viral. It's not. It's about visibility, trust, and staying in front of customers long before they ever call you. In this episode, Craig breaks down: • Why social media is branding — not just lead generation • What Meta and YouTube data actually say about consumer behavior • Why most contractors quit too early • The difference between content that gets attention and content that builds trust • How to use Facebook, Instagram, TikTok, and YouTube the right way • What consistency actually looks like for a real contractor • How Nailed It Productions helps companies stay visible without burning out This isn't theory. It's a practical breakdown of how modern buyers choose contractors — and why the companies that stay visible win. If you run a fence company, a contracting business, or you're trying to grow locally, this episode is your roadmap. Because in 2026, if you're invisible online, you're invisible — period.   🔧 This Episode Is Brought To You By: FenceTrac Fence Systems https://www.fencetrac.com Brand Builders https://www.brandbuildersllc.com Contractor Accelerator https://www.contractoraccelerator.com Orlando Hinge Company https://www.swanhinge.com LiveSwitch https://www.liveswitch.com ZND Temporary Fence Solutions https://www.znd.com J.C. Gury Signs & Decals https://www.jcgury.com FenceGPT https://www.fencegpt.com mySalesman https://www.mysalesman.com We appreciate our sponsors for supporting the Fence Guy Podcast and the fence industry.