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Why Most Follow-Ups Get Ignored (And How to Fix It) | #1312 episode artwork

EPISODE · Jan 15, 2026 · 2 MIN

Why Most Follow-Ups Get Ignored (And How to Fix It) | #1312

from Sales Secrets · host Brandon Bornancin

Follow-up is one of the most misunderstood parts of sales. In this episode, Brandon breaks down why “just checking in” messages get ignored, how neutral follow-ups create work for buyers, and why relevance beats persistence every time.You’ll learn how to write value-first follow-ups that advance decisions, how timing impacts response rates, and a simple framework for engineering replies. This episode reframes follow-up as a strategic lever, not a reminder loop, and shows how the right message makes responding easy.

What this episode covers

Most follow-ups get ignored not because buyers are busy, but because the message doesn’t add value. In this episode, Brandon explains how to turn follow-up into differentiation.

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Why Most Follow-Ups Get Ignored (And How to Fix It) | #1312

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Frequently Asked Questions

How long is this episode of Sales Secrets?

This episode is 2 minutes long.

When was this Sales Secrets episode published?

This episode was published on January 15, 2026.

What is this episode about?

Follow-up is one of the most misunderstood parts of sales. In this episode, Brandon breaks down why “just checking in” messages get ignored, how neutral follow-ups create work for buyers, and why relevance beats persistence every time.You’ll learn...

Can I download this Sales Secrets episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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