Why Most Lead Magnets Don't Convert To Sales | Ep 85

What is a lead magnet and why are most completely ineffective? That's exactly what we're diving into in the episode. The biggest issue with most lead magnets is that they start off of as a way to collect email addresses BUT don't give any thought to what it is that will be sold after.  Not having a clear outcome leads to generic, one size fits none lead magnets such as packing lists or long bucket list destinations.  Instead of just collecting email subscribers, the lead magnet for your travel business needs to address what are the objections standing between your potential client being curious and being ready to take a next step.  In the episode we go over many of the reasons why traditional lead magnets don't work, to get an even more complete list, check out this free resource (you don't even have to opt in) https://docs.google.com/document/d/1e6MTxwgryqQ9rHzmnKZA6FRT8Kodf3K3SBorMrkI7rU/edit?usp=sharing  Want to learn how to build your own sales converting lead magnet in 1 hour or less? Come join us at the next blitz: https://artofsellingtravel.com/blitz  Check out the podcast episode number 73 with Liz Wilcox where we talked all about how to simplify email marketing: https://www.travelsalesauthority.com/podcasts/the-art-of-selling-travel-podcast/episodes/2148571877  Join Liz's $9 membership where you get weekly swipe file inspiration for writing emails for your business.https://glendaartofsellingtravel--lizwilcox.thrivecart.com/email-marketing-membership/ (yes, I do receive a small commission if you make a purchase using my link - but even if I didn't I'd be shouting her program from the rooftops!) If you're not already inside our free Facebook Community come join us there: https://www.facebook.com/groups/travelagentobjections Want even more? Join our Travel Advisor Success Studio - where you will get ongoing live trainings, monthly coaching calls and quarterly masterclasses: https://www.artofsellingtravel.com/SuccessStudio