Why Most Marketers Are Failing to Drive Revenue in 2025

The number-one job of a CMO is to help the company bring in revenue. So why are most marketers still failing at it? In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish unpack the credibility crisis facing marketing today — the legacy thinking that still treats marketing as a cost center, the disconnect with sales and finance, and the gap between what CMOs say they do and what their CEOs actually see. They lay out what separates revenue marketers from the rest: a seat at the executive table, hard alignment with sales and the CFO, and the discipline to show attribution, pipeline, and growth — not impressions. If your board can't see your impact on revenue, you've got a PR campaign of your own to run.