Why Most Marketing Agencies Will Not Survive the AI Shift with Vaibhav Gupta

What happens when the marketing playbook that built an industry starts to stop working?Our guest today is Vaibhav Gupta also known as VB. He is the Co-Founder of AgentDee, has spent 13 years working in growth and performance marketing across fintech, SaaS, and consumer brands, from campaigns for companies like Google and VMware to growth roles across Singapore, Estonia, the United States, Europe, and Southeast Asia. Most recently, he served as CMO of DeeMoney, a Bank of Thailand licensed cross-border fintech.Now, he is building an AI-native performance marketing agency while questioning whether the traditional agency model can survive the next few years.Today, we explore what is actually changing in marketing as AI becomes more capable. VB shares his perspective on why performance marketing is falling apart, what agencies are getting wrong about AI, why attribution remains such a difficult problem, and what the next generation of agencies may look like.We also talk about growth in emerging markets, fintech marketing in Southeast Asia, broken dashboards, and what happens when you have spent years running the playbook and then realize the playbook needs to change.If you work in marketing, business, AI, or growth, this conversation offers a practical look at where the industry may be heading.Learn more or request a review of your marketing stack at AgentDee⁠.LinkedIn https://www.linkedin.com/in/markopsvaibhav/Instagram https://www.instagram.com/_itsmevbg/Follow Mind, Money & Medicine on Spotify and Apple Podcasts, and subscribe on YouTube for more conversations about personal growth, health, career, relationships, money, and learning to live more intentionally.