EPISODE · May 21, 2026 · 11 MIN
Why Most Messaging Fails (And the 14-Point Persuasive Pitch® Framework That Fixes It Fast)
from RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business · host Angela Murphy | JustPositionIt.com
70% of campaigns and pitches fail to deliver meaningful ROI because of poor audience targeting and flawed messaging.*You may not have a traffic problem. But you may have a messaging problem. In this episode of the RICH Messaging® Podcast, I’m walking you through my 14-point Persuasive Pitch® Framework. This roadmap is designed to generate harder-hitting messages that increase conversions no matter what you’re creating (sales pages, webinars, emails, or proposals).6 Marvelous Takeaways From This Episode:1️⃣ The psychological and strategic shifts that transform weak pitches into persuasive messaging that drives action.2️⃣ A tried-and-true sequence for what to include in your content so that it persuades like magic.3️⃣ The 2 critical elements most people forget to add that make or break the selling power of your messaging.4️⃣ One factor that’ll 10X how convincing your sales argument is so that people take action.5️⃣ A hidden secret that draws prospects in so that you can attract perfect-fit clients.6️⃣ A bonus workbook to help you brainstorm each of the 14 persuasion elements for your content.Useful Resources Mentioned In This Episode: Get Persuasive Pitch® (the Framework): This proprietary 14-point roadmap takes your pitch from crashing and burning to compelling and converting. Visit https://justpositionit.com/persuasivepitchmap/Craft Marketing Messages That Work Like Magic (In 4 Simple Steps): This free tool will help you identify the problem your product or service solves so you can pinpoint EXACTLY what you’re selling. Visit https://justpositionit.com/whatrusellingRICH Messaging® Episode 3 - The Secret to a Memorable Message that Commands Attention, https://justpositionit.com/ep/3/Get Podcast Alerts + exclusive content: Visit https://rich-messaging.com Want Even More From Me?Buy the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on what makes messages sell. Here’s the link: https://justpositionit.com/messaging-mistakes-guide *Sources: Failed Marketing Campaigns: A Guide to Fixing Failed Marketing Campaigns (https://www.magiclogix.com/theories/failed-marketing-campaigns/) 7 Reasons Why Your Marketing Campaigns Fail (https://www.eway-crm.com/blog/sales-marketing/7-reasons-why-your-marketing-campaigns-fail/) Let’s Connect:Facebook → Justpositionit with Angela MurphyInstagram → @your_marketing_galWebsite → https://justpositionit.com/Leave a Rating 🤩If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!
What this episode covers
70% of campaigns and pitches fail to deliver meaningful ROI because of poor audience targeting and flawed messaging.* You may not have a traffic problem. But you may have a messaging problem. In this episode of the RICH Messaging® Podcast, I’m walking you through my 14-point Persuasive Pitch® Framework. This roadmap is designed to generate harder-hitting messages that increase conversions no matter what you’re creating (sales pages, webinars, emails, or proposals). 6 Marvelous Takeaways From ...
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Why Most Messaging Fails (And the 14-Point Persuasive Pitch® Framework That Fixes It Fast)
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