Why Most Realtors Still Aren't Using Video (And How to Start Today)

Everyone seems to be talking about AI, automation, and the latest marketing tools—but what if you're still not comfortable recording a simple video?In this episode, I'm sharing an honest conversation about one of the biggest challenges I see among real estate professionals today: the fear of getting on camera. If you've been telling yourself you're "not a video person," this episode is for you.I share practical, encouraging advice to help you build confidence one small step at a time—including why one-to-one videos are the perfect place to start, why you don't need fancy equipment or a perfect script, and how authenticity will always outperform perfection.We'll also talk about:Why confidence comes from doing, not waitingHow to practice video without posting publiclyWhy one-to-one videos can help you build confidence quicklyMy simple approach to recording content without overthinking itHow batching videos can save you time and reduce stressWhy your clients want to connect with the real you—not a polished influencer version of youIf you've been waiting until you feel "ready" to start creating video, I hope this episode encourages you to simply hit record. Your future clients don't need perfection—they need your expertise, your heart, and your willingness to show up.Helpful Links:🎓 Join the #GetSocialSmart Academyhttps://katielance.com/academy🗓️ Download my FREE Content Gridhttps://katielance.com/contentgrid🎁 Free Resourceshttps://katielance.com/resources▶️ Subscribe to my YouTube Channelhttps://youtube.com/@katielance📱 Follow me on Instagramhttps://instagram.com/katielance🎤 Learn more about my speaking programshttps://katielance.com/speaking🌐 Visit my websitehttps://katielance.com