Why Most Sales Teams Target the Wrong Customers | Revenue Leaders EP01

Most sales teams think they have a strategy problem — but what they really have is a targeting problem, a culture problem, and a misalignment problem that quietly kills pipeline long before a rep picks up the phone. In this episode, we break down: • Why your ICP is unclear (even if you think it’s fine) • How high-performing teams build a 10-year roadmap• Why most above-the-line campaigns fail • What sales transformation actually requires• How to fix internal resistance and create momentum • The biggest mistakes leaders make in GTM execution • And the $100M analogy you’ll never forget. This isn’t another “tips & tricks” sales conversation.This is the real blueprint behind culture, alignment, and strategic execution in modern revenue teams. 💬 About Revenue Leaders: A podcast for founders, sales managers, revenue operators, and GTM leaders who want to build predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.