EPISODE · Apr 21, 2026 · 28 MIN
Why Most Small Businesses FAIL at Branding (And Don’t Even Know It) Featuring Gal Borenstein
from Pull the Chute - Grow your People, Grow your Company Podcast · host Jeff Sesol and Janna Landry
Send us Fan MailMost businesses think they know why customers buy from them…But they’re wrong.And that’s exactly why their marketing doesn’t work.In this episode, we unpack: The dangerous gap between perception vs reality Why small brands fail when they try to compete BIG And how trust—not hype—is what really drives growth If your brand message isn’t aligned internally and externally, you’re losing opportunities without realizing it.👉 The fix? Simplicity, clarity, and consistency.
What this episode covers
Send us Fan Mail Most businesses think they know why customers buy from them… But they’re wrong. And that’s exactly why their marketing doesn’t work. In this episode, we unpack: The dangerous gap between perception vs reality Why small brands fail when they try to compete BIG And how trust—not hype—is what really drives growth If your brand message isn’t aligned internally and externally, you’re losing opportunities without realizing it. 👉 The fix? Simpl...
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Why Most Small Businesses FAIL at Branding (And Don’t Even Know It) Featuring Gal Borenstein
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