Why Most Small Businesses Fail at Marketing (And How to Fix It) | Alex Swayne Interview - Sun Kissed Media

“Marketing can make or break your business—and too often, it’s overlooked.”On this episode of New York’s Business Podcast, I sat down with Alex Swayne, the founder and CEO of Sun Kissed Media, a full-service marketing firm helping businesses of all sizes grow their brands and connect with their customers.Alex shares her inspiring journey from working in corporate marketing to launching her own company—right after being laid off while three months pregnant. What started as a scary life change became the push she needed to pursue her dream of entrepreneurship.In this episode, we discuss:Why so many businesses underestimate the importance of marketingThe most common marketing mistakes small and medium businesses makeUndervalued strategies like blogs and SEO that quietly drive resultsHow Alex landed her first clients by leveraging existing relationshipsHer take on the future of marketing and why delegation is key for growthIf you’re a business owner struggling to carve out time for marketing—or wondering if it’s really worth the investment—this conversation will challenge your thinking and leave you with actionable insights.🎙️ Listen now wherever you get your podcasts.#NewYorksBusinessPodcast #MarketingStrategy #SmallBusinessGrowth #Entrepreneurship #SunKissedMedia