Why most startup homepages in B2B SaaS suck w/ Anthony Pierri episode artwork

EPISODE · Jan 4, 2024 · 33 MIN

Why most startup homepages in B2B SaaS suck w/ Anthony Pierri

from We're Not Marketers · host Gabriel Bujold, Eric Holland, Zach Roberts

Anthony LinkedIn: https://www.linkedin.com/in/anthonypierri/FletchPMM Website: https://www.fletchpmm.com/Fletch Notion Database: https://buy.stripe.com/fZeeYe1tBc2C37y3ctGood Hangs Spotify Timestamps01:41 - How Anthony predict if a client project will go well02:21 - Why referrals don't work for FletchPMM03:41 - Anthony LinkedIn GTM strategy and how they attract clients06:50 - Are product marketers, actually marketers?09:33 - VCs without marketing background are shaping bad homepage messaging18:35 - How FletchPMM works with in-house marketing teams21:16 - Why is there so much bad messaging in B2B marketing24:30 - The Beachhead Approach for your homepage28:15 - How to find and connect with AnthonyHosted on Ausha. See ausha.co/privacy-policy for more information.

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Why most startup homepages in B2B SaaS suck w/ Anthony Pierri

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