Why Most Websites Suck (and How to Make Yours Better): Contractor Evolution

Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ To learn more about Breakthrough Academy, click here: https://trybta.com/PCA177 Get a complimentary SEO audit from Choquer Creative here: https://cal.com/brycechoquer/seo-audit Did you get your website built because you knew you needed one? Or did you have it thoughtfully designed and optimized to get you leads? The truth is that 9/10 of your competition's websites are poorly designed and under-optimized. And if your website just exists to check a box on your marketing to-do list, yours probably is too. Our guest today, Bryce Choquer, is the founder of Choquer Creative, a web design and SEO Agency that specializes in building websites for trades and construction companies. In this episode, he breaks down the framework he uses to get contractors more leads from their websites. Highlights: - Learn what, specifically, makes a website “good” or “bad,” in terms of the volume and quality of leads it collects for contractors. - Gain a better understanding of the psychology behind the way people interact with websites, and how to use it to your advantage. - Get concrete examples of the framework Bryce Choquer of Choquer Creative uses to get more leads for trades and construction companies. 00:00 - Intro 02:17 - Why most contractors think about their website wrong 04:04 - Impacts of a changing market on your website 05:39 - Breaking down a good website: Site structure 07:34 - Case study: Rockson & Sons 24:12 - Breaking down a good website: Copy 31:41 - Breaking down a good website: Imagery & video 37:15 - What will contractors notice with an improved site? 37:51 - How to connect with Bryce Subscribe to Breakthrough Academy to never miss a video! � http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group: / contractorroundtable Connect with us on Social Media: Facebook: / thebreakthroughacademy Instagram: / btacademy LinkedIn: / 10175179 Email: [email protected] Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess