Why New Customer Acquisition Is Harder than It’s Ever Been - Claire Suellentrop

from Tech Marketing Trends · host Jakob Löwenbrand

Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️ 📝 Key Takeaways: 1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯 2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄 3️⃣ Finding your 'best-fit customers' for higher engagement 💡 ...and more! Tune into the episode here:

What this episode covers

Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️📝 Key Takeaways:1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄3️⃣ Finding your 'best-fit customers' for higher engagement 💡...and more! Tune into the episode here:

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Why New Customer Acquisition Is Harder than It’s Ever Been - Claire Suellentrop

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This episode is 35 minutes long.

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This episode was published on September 13, 2023.

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