Why “New Year, New You” Is Oppressive (And What to Do Instead)

Get "Liberate Your Business" by Becky Mollenkamp https://liberateyourbusiness.com/New year, same bullshit? In this first episode of the year, Becky Mollenkamp and Taina Brown tear into the pressure cooker that is “New Year, New You”—and why it’s a capitalist scam designed to make you feel broken so someone else can profit.They talk honestly about aging, bodies, wrinkles, weight loss drugs, and the impossible beauty standards women are asked to carry—especially as hyper-thin culture makes its deeply unwelcomed comeback. Becky and Taina reflect on what it means to age in public, to feel tenderness toward softness, greys, and change, and to reject the idea that looking older is a personal failure.The conversation also widens to business: the pressure to “start fresh” every January, the myth of endless growth, and the exhausting reality that there is no finish line—just maintenance, repetition, and showing up again. They share how they’re approaching the year differently: slower, more collaboratively, more honestly, and more in tune with their actual capacity.This episode is a permission slip to stop reinventing yourself on capitalism’s timeline and start listening to your own body, rhythms, and seasons instead.🎤 WE ARE PROUD MEMBERS OF THE FEMINIST PODCASTERS COLLECTIVE