Why Niching Is the Fastest Way to Elevate Your Business with Rachel Caborn

Nadine sits down with past client Rachel to discuss her full journey from corporate marketing, freelancing on the side, and underpaid platform work to becoming a confident email marketing and launch specialist living full time in Bali.Rachel shares what it was really like to go from starting a business as a side hustle to working for herself full time, the frustration of working with low-paying clients and feeling like her client results just weren’t good enough.They explore the mindset shifts, identity changes, and strategies that helped Rachel niche properly, get clear on her messaging, and start attracting aligned, high-quality clients who valued her work.Timestamps00:00 Intro to Rachel01:53 Freelancing on the side while travelling and exploring freedom03:32 Making the leap from side hustle to full-time business04:12 The challenges, doubts, and early wake-up calls in business05:48 Realising the importance of niching and clarity07:15 Deciding to invest in coaching and getting support08:49 Learning how to navigate sales conversations and attract the right clients29:06 What changed when Rachel started working with aligned and exciting clients29:28 Building confidence through clear messaging and owning results34:35 Living and working remotely in Bali36:25 Finding balance between work, life, and enjoyment42:23 Connect with RachelIf you enjoyed today’s episode, make sure to subscribe so you never miss a conversation like this!Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with Rachel:Instagram: @rachelcaborn.coLinkedIn: Rachel CabornDownload Rachel’s Launch Prep Email Templates