Why No One Knew KPOP Demon Hunters Would Be A Huge Hit (Episode 003 - The Marketing Gateway Podcast)

Have you watched KPOP Demon Hunters yet? It's not only the biggest streaming movie of the year, but the biggest movie in the history of streaming, with a huge cultural impact to match it! But nobody thought this film was going to be as big as it's become, and Netlfix and Sony Pictures Animation were as caught off guard as anyone. Were they asleep at the wheel... or is this just part of what happens when new ideas break through in a big way?The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of The Research & Planning Group, Inc.) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.