Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It

We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matters. We’ll see you in The PPC Den! Highlights 0:00 Intro– Top o’ the morning 1:39 Sponsored Brand Video Campaign Reports 5:56 Screensharing report & recap of leading indicators 8:54 Viewable impressions & view-through rate 14:52 Quartile, midpoint, complete views & unmute 24:05 Final takeaways 27:12 What to do now Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Brent, AMZ Pathfinder Seller Sessions Live  The Always Sunny Podcast SBA: Now You Can Edit Creatives All About Amazon Ad’s Campaign Types Playlist Why and How to Use New Bulk Sheet Features, featuring Brent Get Ad Badger’s FREE Mega Mind Map of Amazon’s Campaign Types Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno